When we take a closer look at Christmas Stores we can easily find out that they are always (at least during the Christmas season) full of various goods more or less (rather more, than less) associated with the general Christmas climate and atmosphere. You can find the Christmas Stores plentiful of various decorations and ornaments, but also you may buy some Christmas presents for your family and friends there.
Before I begin research on Christmas Stores especially for the sake of this article I was really amazed to discover, that there are already lots of stores open the round-year. As internet revolutionized the global trade, it is a mean of couple of mouse clicks to buy original German handmade baubles and other ornaments – sometimes for pennies, and sometimes for thousands of dollars – everyone can find something for oneself as there is not one or two, but one or tho hundred thousands Christmas Shops out there. Just try the search: ‘Christmas Store’ to find out of what I am writing about.
Though the beginning of 21st century can be for sure called the ‘internet era’, the owners of the traditional Christmas Stores have not become to close their businesses. They are still here and probably will be in the future, maybe for the fact that bautifully decorated shop with the sound of Christmas Carols in the background, in comparison with internet stores gives you the opportunity to take closer a look at the Christmas presents, ornaments, candles, sweets, books along with other Christmas-related goods. You don’t have to trust the product you buy online will be same as the one you saw on the picture.
There is also one concern I would like to mention here, which is relevant both to traditional and online Christmas Stores. The greetings phrases that you got used to see or hear, since the beginning of the current century were widely replaced with some new ones. Thus ‘Merry Christmas’ has become ‘Happy Holidays’, ‘Christmas Tree’ has become ‘Holiday Tree’ or just ‘Tree’. This trend is mostly popular in the United States, where some of the radical non-Christians started to make pression on government not to use phrases commonly associated with Christian faith, that resulted in so called ‘War on Christmas’.
The culmination of these arguments was November 2005, when the American Family Association publicly stated: ‘We believe Christians and other celebrants of the Christmas holiday should be offended by Target Corporation’s that abandoned the use of the term: ‘Christmas” They also organized a nationwide boycott that resulted in Target encouraging their employees to use “Merry Christmas’. In a 2007 interview, the CEO of Target stated that Target’s usage of “holiday” instead of “Christmas” was wrong. “Frankly, we screwed up”, he said.